Wine Wisdom's Mission

My goal is simple: to simplify the world of wine for consumers and to increase Americans' consumption of wine for the following reasons:

1). Wine is one of the healthiest beverages humans can consume. Study after study shows that people who consume wine regularly and in moderate amounts live longer and healthier than either abstainers or abusers. For example, several studies show that regular consumption of moderate amounts of red wine reduces the risk of stroke by over 40%.

2). Wine is a better alternative than spirits and beer. Its consumption in preference to other forms of alcohol would reduce some of the social problems and issues that stem from the consumption of spirits and beer (which I also consume on occasion).

3). Wine is a perfect complement to food. Wine changes food and food changes the taste of wine, making for a better dining experience at home, at a restaurant or at a picnic on the beach.

4). Wine is a social drink that enhances our ability to relax and enjoy each other's company. Drinking it brings us together and creates an atmosphere conducive to fun, enjoyment, and social interaction. Wine loosens our inhibitions to enable us to share of ourselves and to communicate with those we spend time with.

Wine Simplified

Despite the wonder and joys of good wine, today's wine world is often a minefield for the consumer. Facing a plethora of brands and wines (believed to number over 500,000), the average consumer is confused and intimidated. Wine snobs abound. Critics and writers talk and write about wines as if they were speaking a foreign language. Wine gods write about wines the typical consumer will never see and very likely couldn't buy even if they found them. They distance themselves from those of us who just want to find a good wine to drink and to share with our friends.

My goal is to make wine simple and understandable and to encourage people who don't drink wine to try it. I want to inspire people who already drink wine to try different kinds of wines, exposing them to new wonderful and enjoyable moments. Wine is an adventure and making it a regular part of our lives - in moderation, of course - will enhance our experience and enrich our lives in a profound number of ways. Let the adventure begin.